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Football DNA was founded in 2018 by football professionals Stewart England and Jimmy Walker with the ambition to support coaches and players through an outstanding online platform. Recognising that many coaches struggled to plan and develop their sessions, they created a comprehensive library of video coaching content to assist all levels of the game.

The platform has grown into a hub for both coaches and players, featuring expert-led sessions from top-level professionals, including first-team and academy coaches from clubs like Celtic and Crystal Palace. Football DNA also supports player development through the Individual Skills Program (ISP), alongside specialist sport science and nutrition resources.

With a passion for football and education, Football DNA continues to provide valuable tools to help coaches and players progress in the game.